Bill Carter, CFP®, CLU®, ChFC®

CEO, Carter Financial Management


In addition to growing the company he started in 1976 to over $1 billion in assets under management, Bill Carter has been instrumental in defining the practice and standards of professional financial planning, having served as Chairman of the Certified Financial Planner Board of Standards (CFPB), the International Association of Financial Planning (IAFP), and the Foundation for Financial Planning (FFP).

Carter is frequently quoted in publications including The New York Times, Money Magazine, USA Today, The Wall Street Journal and The Dallas Morning News, among others. He has also been featured on numerous television and radio programs.

Far from a detached leader or full-time academic, Bill puts his deep knowledge of tax, investment and estate planning to work in helping his own clients to define and reach their financial and life goals.


When it comes to CFM’s tenet of serving clients, peers and the community, Bill Carter leads by example.

As a dedicated and active Texas A&M alumnus, Carter (’69) has held a number of board positions including A&M’s Private Enterprise Research Center, Press Advancement Board, President’s Council Executive Committee, and 12th Man Foundation.

In the local community, he has served on the boards of Children’s Medical Center of Dallas, Baylor University Medical Center, and The Senior Source.


Carter has been named to D Magazine’s list of “Best Financial Planners in Dallas”1 every year since its inaugural publication in 2002. He was inducted into the Texas A&M University Cadet Hall of Honor in 2009 and was named Texas A&M University College of Agriculture and Life Sciences Outstanding Alumnus in 2011. He was also selected as a recipient of the highest honor bestowed upon a former student of Texas A&M University, the Distinguished Alumnus Award, for his professional achievement and service to the university.


Bill earned a Bachelor of Science in Agricultural Economics from Texas A&M University.


Bill and his wife, Fran, split their time between Dallas, College Station and the family homestead in Decatur, Texas. They enjoy the arts, traveling, fishing, supporting Texas A&M athletics, and spending time with their rescued dogs and cats.